Get in, loser. We’re going to the Wasteland.

Peacock’s Emmy-nominated, post-apocalyptic action comedy Twisted Metal returned for a second season, and for us that meant crafting a social campaign as high-octane and hilariously offbeat as the series itself.

With nearly 20 social assets spanning pre-launch to sustain, we introduced the new season’s competition and chaos, drove intrigue around new characters while reinvigorating excitement for returning favorites, and gave fans a BTS look into the world-building behind the badlands.

The results? Fan buzz through the roof ahead of premiere, increased engagement on Peacock social channels, and a 92% approval rating on Rotten Tomatoes. That last one was definitely because of me.