After an Internet-breaking Season 2 social campaign, Netflix brought us back for Season 3. For the first time ever, the dating competition series was bringing on stars from some of the biggest reality shows beyond Netflix, from Bachelor Nation to Love Island to Siesta Key. Rather than make a splash, our campaign needed to drop a bombshell so big it could make waves.

Building off the tension between game players vs. romantic players at the heart of Perfect Match, we kicked off Season 3 with an original scripted cast announcement. The scintillating, eye-catching video brought to life the show’s boardroom with a gamified design that featured the show’s signature gold ring graphics to hero the new cast.

During and after the show’s premiere window, we engaged fans with captivating social content that drove them to the Netflix platform so they didn’t miss a second of the action.

On Instagram, we teased the jaw-dropping men’s and women’s mixers with a carousel of videos that humorously juxtaposed the vastly different vibes of each event.

And after the season wrapped, we kept the drama alive and fan curiosity quenched with a series of Where Are They Now assets in which the season 3 cast dished all the juicy details of their personal and professional lives since filming.