Ever find out that everyone you’ve ever slept with was dead or dying? No…right?
Unfortunately, Ruby Yao can’t say the same.
Peacock’s original series Laid blends raunchy sex comedy with captivating murder mystery, as its protagonist and her best friend seek to uncover the cause of this inexplicably fatal phenomenon. To fully capture the range of the show, our marketing campaign both entertained and intrigued, culminating in a suite of silly, suggestive, and shocking assets.
Campaign Manifesto / Creative Platform
Creative
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How To Finish Your Partner
Kama Sutra meets homicide report.
A static carousel depicting Ruby’s exes’ causes of death as highly recommended sex positions.
I bet even Sabrina Carpenter hasn’t ever tried these ones…
This Is For You
Some chaos for the feed.
An original scripted video leaning into the “If you’re seeing this” and “Do it for the plot” social trends by encouraging viewers to make like our main character Ruby and hit up their exes.
To anyone who took this advice: seek help.
Are You True Crime Obsessed?
There are always signs.
A synergy piece between Laid and Peacock’s OTHER murder sex comedy Based on a True Story, highlighting their shared quality of unhinged thirtysomething women with a concerning true crime addiction.
Additional Creative Assets
Made at Trailer Park Group