How do you market the most insane show on television? You lean into the insanity.

For Industry Season 4’s promo campaign, we didn’t hold back.

In the lead-up to the premiere, we concepted and produced unhinged, high-energy video assets that drew new fans into the chaos and reminded existing ones what got them hooked in the first place. As the season progressed, we capitalized on the unique drama and disorder of the latest season, highlighting the jaw-dropping scenes and fan-favorite characters that kept viewers coming back for more each week.

Additionally, I immersed myself in both the series’ and streamer’s brand voice, writing post copy for 150+ assets spanning pre-premiere to sustain. I ensured each line captured Industry’s serious and scandalous tone, leaning into the high-stakes nature of the series while still maintaining HBO Max’s premium and punchy persona.