Fifteen years of the most iconic show on television calls for a month-long celebration.

For Game of Thrones’ 15th anniversary, HBO entrusted us with crafting an engaging social campaign that delighted and re-ignited fans with content that showed appreciation and care for the IP. Our creative consisted of video and static assets that tapped into culture-shifting plot lines, legendary characters, and memorable fan reactions — reminding the world of everything that made Game of Thrones a worldwide phenomenon.

The results? Nearly 10 million engagements, 100 million views, and 220,000 new followers across all platforms. Not bad for a show that’s older than “Thrift Shop” by Macklemore (don’t ask why that is my frame of reference).