As we approached the most wonderful time of the year, Netflix launched the most festively flirty 360 marketing campaign for global pop icon Sabrina Carpenter’s first holiday special, A Nonsense Christmas with Sabrina Carpenter. After an explosive 2024, we sought to continue the star’s momentum by leaning into her distinct, iconic brand of sexy, unapologetic confidence while crafting a Christmas twist that still felt uniquely Sabrina.

The custom-captured “Coming Soon” tease announced the special directly on the Netflix platform in Sabrina’s signature sultry style. A suite of assets then swept platforms globally, hinting at surprise guests and reminding viewers to mark their calendars for the premiere. Finally, we wrapped with a highly anticipated, action-packed trailer spotlighting all the performances, skits, and BTS tea to come!